Professor Christian Leuprecht is a regular contributor to national and international media.
The MSEUCA project invited selected scholars to share some tips and advice about their outreach expertise:
"Tips for TV/Radio interviews:
1. In the words of legendary former CTV news anchor: talking about big-league issues in a kitchen-table kind of way.
2. Smile while talking: it gives your voice a warmer, friendlier tone.
3. Be respectful of a smart and interested audience, but never make assumptions about prior knowledge; kind of like teaching a first-year course."
Why engaging with media?
"Scholars should raise the level of informed discussion on complex and often controversial policy issues. We owe it to the taxpayer to explain why what scholars do is relevant. I see it as a form of accountability: we can hardly expect the taxpayer to underwrite our salaries and research if we do not have anything to show for that intuitive sense to the general public. We owe it to the public to articulate our expertise in ways that matters to them and is readily comprehensible by an intelligent non-expert audience."
For more informations about the media appearances and contributions of our academic experts, please visit the following rubric.