Dr Laurent Pech, Professor of European Law and Head of the Law and Politics Department at Middlesex University London, in an interview for the the round table "Expert knowledge in the age of declining trust in the media" in Toronto at the ECSA-C Biennial 2018.

Dr Laurent Pech comments on the importance of using Twitter for academics.

Twitter offers the tools to follow academic work and the output of other academics efficiently. In addition, a lot of media organizations use Twitter communication to connect with researchers. Twitter seems to be a tool that allows to reach out easily to the public at large as well. Dr Pech underlines that it is important to connect with other audiences and that “experts shouldn’t simply be talking to other experts”. According to him, expert knowledge is very much needed these days and it is important to share it with the media and the general public. There are some risks when using Social Media, but, if properly used, it allows researchers to connect directly to the cyclic work of creating a publication: Academics can present their research before a particular piece is published. Through discussing research findings on blogs, an interested audience is able to gain some insight into the work of an academic and can follow up consulting more scholarly publications in a second step. In this way, academic research gains a greater degree of public visibility. “Younger scholars should understand that publishing an article is part of a broader cycle. One needs to publish shorter pieces to let the world know about his work and to get feedback along the way.” says Dr. Pech. Once the article is published, academics should engage in spreading the information to various audiences and providing the publication with the widest possible public attention.

This interview was recorded during the ECSA-C Biennial 2018 in Toronto within the outreach initiatives: "MSEUCA stands for Communication and Media Strategies for EU experts in Canada.” (https://www.eucanet.org/index.php/pro...) . This project is co-funded by the Erasmus+ Jean Monnet Action of the European Union and the Centre for Global Studies, University of Victoria. Official Site: http://www.eucanet.org






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